Boost Juice is an Australian based retail franchise with over 200 stores nationally and 70 outlets in 13 countries, including South Africa, Singapore, Malaysia, Chile and the United Kingdom. At the beginning of 2014 we were lucky enough to be invited by Janine Allis, one of the founders, to talk about what we’d do to evolve, strengthen and revitalise the overall Boost identity. After an initial period of creative consultation we were successfully awarded the identity project.
We began by immersing ourselves in Boost, researching the history and evolution of the brand, visiting a wide variety of store formats and really trying to get under the skin of the culture and experience that go into making Boost so unique. Over the following 8 months we worked closely with a variety of business stakeholders to simplify, strengthen and streamline the visual and verbal identity.
We recognised early on that the Boost identity was known for three key elements – the logo, the colour green and the founder Janine, who is very much the voice of the brand. Our key objective was always to maintain this recognisable character, but do it in a more considered and modern way. The existing logo is unique but complex in the number of shapes that go into making it up, we began by evolving each character to create a more iconic single colour version. Overall we developed a set of visual assets that included a new ‘B’ icon, unique typographic palette, a large bespoke image library and a wide variety of design executions covering every business touchpoint. The identity, elements and visual style guide are all being used by the in-house Boost design department - the examples shown here are a very small selection of the identity we developed.
Deliverables: Brand Identity, Photographic Library, Brand Guidelines, Store Signage, Menu and POS Development.
Prospect Studios is a new co-working space on the edge of Brisbane’s creative precinct, Fortitude Valley. In a beautiful converted warehouse, it provides desks and meeting areas making it the perfect place to create, work and think
We were asked to create an identity and come up with an idea that reflected both the function and form of the space. The starting point for the idea was the name, Prospect Studios, which we shortened to PS. - relating to post script - as in something important, relating to communication and work. PS allowed us to have fun and be witty with the overall idea, bringing meaning to overall identity and space name. We purposefully selected a very functional typeface and colour palette that reflected the idea of post script and didn’t detract from the space and membership options available.
St Kilda is one of Melbourne’s most colourful and well-known suburbs. The Triangle site is at the heart of this iconic suburb and is currently used as a large car park next to the Palais Theatre. In 2007 Port Philip Council signed an agreement to develop this site into a mixed purpose site. However, community opposition and heated public debate around its use led to a decision to halt any development of this site. The objective of this project is to restart the conversation with the community around the future of the site and to develop a shared vision.
The campaign aimed to encourage residents to have a say about the future of the site. The logo uses the shape of the actual site to create a visual megaphone, whilst the colour palette and overall aesthetic is purposefully stripped back to stand out in the busy St Kilda environment.
It's a hot day, peaking in the high thirties. You're in the shade, but still feel rather hot. Some ice cold refreshment wouldn't go a miss. You're over the usual ice-block-lolly-pop and really want something different. Something that doesn't contain preservatives, half a bowl of sugar or other nasties. Something that wasn't made by 'the thousand' in a factory hundreds of miles away. Something that is healthy, all natural and lovingly handmade using the freshest, sweetest seasonal fruit and produce. If you live in Sydney, you're in luck.
Liana Raine is a refreshingly new alternative, the perfect treat for those blistering summer days. Founded by sisters Aja (Liana) and Bianca (Raine), they hand-make a range of beautiful 'Artisan Pops'. The sublime flavours range from 'Blueberry Basil' and 'Strawberry Mint', through to the more adventurous 'Pineapple, Chilli (served with salt)' and 'Lychee, Orange with Cardamon'. For the adults they also offer an alcoholic range called 'Poptails', the 'Passionfruit, Honey & Botrytis Semillion' is our favorite.
Over the last three years we've worked closely with Aja and Bianca helping them define and tell the Liana Raine story.
Commercial Property Guide is Australia's newest listing destination. The website was created specifically for the commercial real estate industry by experts in the commercial space.
We developed the brand identity, the website design and the idea for the on-line directory, which we named 'ed'. We worked with the internal digital team to create a look and feel that conveyed both the simplicity and function of the site.
Mischa Accesories design, source and import a wide range of accessories for some of Australia's most prominent fashion houses. Uniquely, they offer a complete service, designing and producing a wide range of male and female bags. They pride themselves on the overall quality of the range, a friendly service and a keen attention to detail.
We developed a complete visual and verbal identity that showcases both product and personality.
Partnering with Vincent Design (UK) we were asked to help re-invigorate Breast Cancer Campaign’s branding. The key design challenges were immediately obvious, how do you create stand out in a sea of pink whilst retaining the visual equity of their jigsaw icon in a more dynamic, creative way?
We created a new look and feel which brings its research-based focus to the fore in an upbeat and positive way and actually celebrates the somewhat underplayed jigsaw piece as more of a metaphor for togetherness and knowledge sharing.
The redrawn logo has a deliberately more human quality, and highlights patients condition in a modest but powerful way using the negative space within a single jigsaw piece. The logo ‘lock-up’ has been simplified to bring a real clarity to the charities name and also to accommodate an emotive new strapline “Research that saves lives”. Two modern typefaces were chosen to offer a more contemporary nature to the typography and help articulate both the scientific and fundraising work which Campaign does on a day-to-day basis. A bolder illustrative style has been introduced to amplify the nature of how Campaign works collaboratively and is now an integral element to the new brands longevity. The new colour palette was developed to help Campaign emphasis their passionate and energetic “overcome and outlive” mentality, and create a more vibrant, resourceful feel to all their communications.
Along with Vincent Design, we are very much look forward to helping Campaign mobilise the brightest minds and biggest hearts to drive world-class Breast Cancer research over the coming months and years.
We were honoured to be invited to contribute to the Australian Graphic Design Association's new identity launch. Leading designers from the region were asked to respond, in the form of a poster, to the question of 'What can Australian design do?'. The set of posters were then showcased in each state at the actual launch event. Nice to be involved, exciting times for AGDA #oneagda
We were asked to develop a new brand identity system for the Eclipse Early Education Group. Formed in 2012, the founders of Eclipse have decades of experience in childcare and have a real desire to give every child the best possible learning experience available.
We wanted to create an identity that reflected both the objectives and shared values of the business. The building blocks represent the idea of learning and growth, whilst the imagery of children represent the overall experience. The logo type is hand-drawn and intentionally child-like, complemented by colours that are soft and natural. By using the elements in a variety of combinations it's possible to change the overall tone of the identity from one that is more corporate, to one that is playful child-like.
Eclipse has four centres throughout Victoria, with another three planned in the next twelve months.
We were approached to develop a brand for a new range of muesli. The product was born in the kitchen of Jim Stynes during his ongoing battle with cancer. He switched to a diet of raw foods, essentially unprocessed super foods with a very high nutritional value to keep the body and mind healthy. The muesli is an all natural product, made from the finest ingredients, with no fancy processes or manufacturing shortcuts that strip out the goodness.
Working closely with Jim, Sam Stynes and business partner Hugh, we developed and delivered the brand strategy, the name, the tone of voice, the look and feel of the packaging and all other communication material for both Jimbo and the parent company, Non Fiction Foods. So far Jimbo has featured on the 7PM Project, 3AW and the Channel 9 News and is now available in a good health food store near you.
Courthouse Rocks is a music night held in a small Yorkshire town on the first week of every month. The night features up and coming acts usually only seen in cities around the UK. We were asked to develop the identity and an associated marketing material that could be used to 'get bums on seats' and get potential acts interested in playing.
The idea for the logo came from the music and the venue - the graphical lines on sheet music and the bars on the cells of the old courthouse, now the venue. We developed an initial campaign idea based on the notion of seeing bands locally rather than having to travel miles - Rock Local. This idea is reinforced through the imagery - the town in days gone by and dynamic portraits of local characters.
Lite & Healthy is a 100% natural superfood shake packed with amazing natural and healthy ingredients.
Our solution goes against the majority of the category, which usually feature 'half-naked tangerine-coloured individuals' - anything but natural. We made the ingredients the focus of the visual and verbal narrative, creating a real point of difference from the start.
Geho is an events and music promotions company based in the North of England. They specialise in live music events and club nights and are committed to showcasing the best of local, national and international acts.
We've worked with Geho over the course of the last 2 years, defining the overall idea for the brand and ensuring each piece of communication has the ability to be both unique and fit visually within the Geho set. These posters illustrate the diversity of each artist and the flexibility of the overall design system.
In 2012 we were fortunate enough to pick up two awards at the AGDA Australian Design Biennale - click here and here
The Ajombi Group is the holding company for a number of leading market research businesses based in Australia, Canada and the United States.
The task was to create a simple identity that reflected the origins of the Ajombi business name (the original four family members), the people focused culture of the organisation and the interaction of the separate business units.
The D&AD flag was sent to an international selection of 500 leading creatives. The resulting collection of images were used throughout the prestigious awards annual and in a variety of related communication materials.
Partnering with Sue Mould we produced a variety of images that used Melbourne as a backdrop. By using aspects of the city as a frame for the flag, the images we produced past comment on aspects of our society - from the abandoned shopping trolley hinting at the fickle nature of consumerism, through to self reflective super hero wondering what the future may hold. We were honoured to be involved and enjoyed a spontaneous few days producing the concepts and subsequent imagery.
Spa Country is the elegant lifestyle group located in the Daylesford and the Macedon Ranges, the Australian spa and wellbeing capital. The group represents eight of the most luxurious businesses within the area: Peppers Mineral Springs Retreats, Villa Parma, Mineral Spa, Mineral Spa Villas, Dayget Retreats, The Birch Club, The Birch Estate and the famous Spring Creek Mineral Water. We were asked to develop an identity that could be used to market this unique group of businesses.
The natural beauty of the area, the magnificently restored historical architecture, the luxurious day spa and the ambience of pure glamour were all used as inspiration for the look and feel. The typography is a gentle juxtaposition of old and new, the colours are soft and elegant, allowing the natural characteristics of the businesses to shine through. The identity was then applied to a range of printed collateral, marketing material website.