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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Thu, 16 Feb 2012 03:02:49 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://www.madebybig.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.madebybig.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.madebybig.com/blog/atom.xml"/><updated>2012-02-08T03:39:45Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Liana Raine, Artisan Pops</title><category term="Artisan Pops"/><category term="Brand"/><category term="Liana Riane"/><category term="Made"/><category term="Packaging"/><id>http://www.madebybig.com/blog/2012/1/24/liana-raine-artisan-pops.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2012/1/24/liana-raine-artisan-pops.html"/><author><name>Kevin Blackburn</name></author><published>2012-01-24T02:36:27Z</published><updated>2012-01-24T02:36:27Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/LRaine_CS_2_750?__SQUARESPACE_CACHEVERSION=1327372623958" alt="" /></span></span></p>
<p>Over the last six months we've worked closely  with Liana Raine helping them to define and tell the Liana Raine story.  We'll upload a case study very shortly, but in the meantime please visit <span> <a href="http://www.lianaraine.com ">lianaraine.com</a> </span>for more.</p>]]></content></entry><entry><title>Gentle pause</title><id>http://www.madebybig.com/blog/2012/1/10/gentle-pause.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2012/1/10/gentle-pause.html"/><author><name>Kevin Blackburn</name></author><published>2012-01-10T04:48:41Z</published><updated>2012-01-10T04:48:41Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/Momentsplit_750.jpg?__SQUARESPACE_CACHEVERSION=1326170964340" alt="" /></span></span></p>]]></content></entry><entry><title>A simple year</title><category term="2012"/><category term="New Years Resolution"/><category term="Plato"/><category term="Theory"/><id>http://www.madebybig.com/blog/2012/1/9/a-simple-year.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2012/1/9/a-simple-year.html"/><author><name>Kevin Blackburn</name></author><published>2012-01-09T01:00:50Z</published><updated>2012-01-09T01:00:50Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/Simple_750.jpg?__SQUARESPACE_CACHEVERSION=1326070908911" alt="" /></span></span></p>]]></content></entry><entry><title>Otley Printer</title><category term="Dawson"/><category term="French"/><category term="Otley"/><category term="Payne and Elliot"/><category term="Poster"/><category term="Printig"/><category term="Seen"/><category term="Typography"/><category term="Wharfedale Press"/><id>http://www.madebybig.com/blog/2012/1/8/otley-printer.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2012/1/8/otley-printer.html"/><author><name>Kevin Blackburn</name></author><published>2012-01-08T06:06:08Z</published><updated>2012-01-08T06:06:08Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/Waite_Otley_750.jpg?__SQUARESPACE_CACHEVERSION=1326002816158" alt="" /></span></span></p>
<p>Whilst researching a project I came across this wonderful french poster. Aside from from the overall aesthetic and subject matter the thing that really grabbed me was the mention of my home town of Otley in Northern England. In the 1850's Otley became famous for the invention of a printing press called the 'Wharfedale', which 'revolutionised' printing and the industry as a whole - find out a little more hear: <a href="http://www.gracesguide.co.uk/Dawson,_Payne_and_Elliott">click here</a></p>]]></content></entry><entry><title>Christmas is much better when you're small</title><id>http://www.madebybig.com/blog/2011/12/20/christmas-is-much-better-when-youre-small.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2011/12/20/christmas-is-much-better-when-youre-small.html"/><author><name>Kevin Blackburn</name></author><published>2011-12-20T03:55:51Z</published><updated>2011-12-20T03:55:51Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2FBig_Xmas.jpg%3F__SQUARESPACE_CACHEVERSION%3D1324353406772',1262,1752);"><img src="http://www.madebybig.com/storage/thumbnails/4343245-15673081-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1324353406773" alt="" /></a></span></span></p>
<p>We'd like to say a big thank you to everyone who's supported us over the last year. It's been a great year, we've worked with some fantastic people on some really interesting projects and had some fun along the way. Have a Big Christmas and an Enormous new year!</p>]]></content></entry><entry><title>Work in Progress</title><category term="Brand"/><category term="Geho"/><category term="Movement"/><category term="Theory"/><category term="Typography"/><id>http://www.madebybig.com/blog/2011/12/8/work-in-progress.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2011/12/8/work-in-progress.html"/><author><name>Kevin Blackburn</name></author><published>2011-12-08T03:46:18Z</published><updated>2011-12-08T03:46:18Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/Ge-ho_logo_giff_750.gif?__SQUARESPACE_CACHEVERSION=1323316011227" alt="" /></span></span></p>]]></content></entry><entry><title>Log Off</title><category term="Internet"/><category term="Log-off"/><category term="Thought"/><id>http://www.madebybig.com/blog/2011/12/5/log-off.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2011/12/5/log-off.html"/><author><name>Kevin Blackburn</name></author><published>2011-12-05T04:17:36Z</published><updated>2011-12-05T04:17:36Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/Speak True_offline_750.jpg?__SQUARESPACE_CACHEVERSION=1323059233748" alt="" /></span></span></p>]]></content></entry><entry><title>Vogue Living</title><category term="Brand"/><category term="Editorial Design"/><category term="Fashion"/><category term="Interiors"/><category term="Made"/><category term="Magazines"/><category term="Theory"/><category term="Typography"/><category term="Vogue"/><category term="Vogue Living"/><id>http://www.madebybig.com/blog/2011/11/23/vogue-living.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2011/11/23/vogue-living.html"/><author><name>Kevin Blackburn</name></author><published>2011-11-23T05:06:40Z</published><updated>2011-11-23T05:06:40Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><br /><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/VogueLIving_Existing_750.jpg?__SQUARESPACE_CACHEVERSION=1322024850476" alt="" /></span></span><br /><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/VogueLIving_Suggested_750.jpg?__SQUARESPACE_CACHEVERSION=1322024875418" alt="" /></span></span><br /><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/VogueLIving_Spine_750.jpg?__SQUARESPACE_CACHEVERSION=1322024897144" alt="" /></span></span><br /><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/VogueLIving_NewFashion_750.jpg?__SQUARESPACE_CACHEVERSION=1322024917455" alt="" /></span></span></p>
<p>For sometime a copy of Vogue Living has been on our kitchen table. Everytime I flick through it the existing masthead grabs me, for all the wrong reasons. The word 'living' obsures the centre of the logo 'Vogue' making it feel clumsy, rash and unrefined. The need to differentiate it from the fashion edition may be the reason behind the solution, but I'd argue the remainder of the cover does this - interior shot vs fashion shot. The solution above uses the main Vogue masthead with a few tiny cuts in the letter 'E' to create the letter 'L' for Living - the use of colour, the word 'Living' inside the 'L' and the main cover image are more than ample to communicate to the potential reader in-store or online.</p>]]></content></entry><entry><title>Thompson Hotel, LA</title><category term="Architecture"/><category term="Beverly Hills"/><category term="LA"/><category term="Los Angeles"/><category term="Made"/><category term="Morning"/><category term="Seen"/><category term="Sunset"/><category term="Thompson Hotel"/><id>http://www.madebybig.com/blog/2011/11/23/thompson-hotel-la.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2011/11/23/thompson-hotel-la.html"/><author><name>Kevin Blackburn</name></author><published>2011-11-22T22:21:02Z</published><updated>2011-11-22T22:21:02Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/ThompsonPool_Madebybig_750.jpg?__SQUARESPACE_CACHEVERSION=1322000514099" alt="" /></span></span><br /><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/6240367580_1946a2f1c1_o_750.jpg?__SQUARESPACE_CACHEVERSION=1322000535527" alt="" /></span></span></p>
<p>A couple of shots taken whilst in LA, subsquently used by the Thompson Hotel on marketing material.</p>]]></content></entry><entry><title>Speak True</title><category term="Brand"/><category term="Brand"/><category term="Seen"/><category term="Stay true"/><category term="Tone of voice"/><id>http://www.madebybig.com/blog/2011/11/17/speak-true.html</id><link rel="alternate" type="text/html" href="http://www.madebybig.com/blog/2011/11/17/speak-true.html"/><author><name>Kevin Blackburn</name></author><published>2011-11-16T23:05:03Z</published><updated>2011-11-16T23:05:03Z</updated><content type="html" xml:lang="en-AU"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.madebybig.com/storage/Speak True_V2.jpg?__SQUARESPACE_CACHEVERSION=1321484759148" alt="" /></span></span></p>
<p>As a brand, organisation or individual connecting in a meaningful way is, in theory, very simple. The conversation with your audience should be a straight forward one. Complexiety and jargon are all to often used to make an inferior company or product feel superior - they add layers becuase they need to confuse you. Keep it simple and stay true.</p>]]></content></entry></feed>
