Bass 1, Bass 2

Saul BASS (1920-1996) was one of the great graphic designers of the mid-20th century - His corporate work included devising highly successful corporate identities for United Airlines, AT&T, Minolta, Bell Telephone System and Warner Communications. He was also the master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese. In 1974, not content with designing graphics and film titles, he realised his ambition to direct the film Phase IV. Sadly the movie flopped and Bass returned to commercial graphic design. The Narrows (click here) presents Phase IV at the Rooftop Cinema (click here) on February 12 in Melbourne.
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The BASS Brewery (click here) was founded as a brewery in 1777 by William Bass in Burton upon Trent, England. The main brand was Bass Pale Ale. The company became one of the main breweries in the UK, and Bass Pale Ale was exported throughout the British Empire, the distinctive red triangle becoming the UK's first registered trademark.