1976_1977_1985

I have a thing for all design books, especially old award annuals. On a recent browse these D&AD beauties popped up from 1976, 1977 and 1985. Having returned home and spent a few hours flicking through them it becomes apparent how much the world has actually changed. The two annuals from 76 & 77 both contain a vinyl 45 single containing winning soundtracks. All three are printed mainly in black and white, aside from the wrap, the dividers and a small front section. The photographs of the juries are hilarious - jump suits, mutton chops, quiffs, fat role necks - everything has been back in and out of fashion at least twice. The work is still great, if not a little bit simpler than we are used to seeing these days - times and people change I guess - perhaps things were a lot simpler back then? The pieces for Walls Sausages and Clarks Polyvelt's really stand out for me -  having grown up on the bangers and having had a new pair of Polyvets every year of primary school, they really take me back.