Commercial Property Guide – Melbourne/Australia

Commercial Property Guide is Australia's newest listing destination - created specifically for the commercial real estate industry, by experts in the commercial space. 
We were engaged to create the positioning, design idea, visual identity and website.  

 
 

We developed the brand identity, the website design and the idea for the on-line directory, which we named 'ed'.  We worked with the internal digital team to create a look and feel that conveyed both the simplicity and function of the site. 

Client:
Commercial Property Guide

Deliverables:
Brand Identity
Brand Development
Tone of Voice
Art Direction
Website Design

Team:
K.Blackburn
S.Rose
J.Alker

 

 

 
 

Website: A key element of the identity design was the website and interface design. Our approach was based around tried and tested user testing and driven by site search function ability and ease of navigation. 

 

Personality: As well as acting as a guide as opposed to simply a portal, part of the differentiation was to take an expert position in the market. We named the Expert Directory, 'Ed' 
- more memorable and personal in what is all too often a very functional space. 

 

They just got on with it. Made by Big listened and delivered on our vision, which is much harder than people think. I enjoyed both the process and outcome and always look forward to working with them.

 

S.Rose - CEO, Commercial Property Guide