We were asked to develop a new brand identity system for the Eclipse Early Education Group. Formed in 2012, the founders of Eclipse have decades of experience in childcare and have a real desire to give every child the best possible learning experience available.
We wanted to create an identity that reflected both the objectives and shared values of the business. The building blocks represent the idea of learning and growth, whilst the imagery of children represent the overall experience. The logo type is hand-drawn and intentionally child-like, complemented by colours that are soft and natural. By using the elements in a variety of combinations it's possible to change the overall tone of the identity from one that is more corporate, to one that is playful child-like.
Eclipse has four centres throughout Victoria, with another three planned in the next twelve months.