Made by Big is an independent design and branding studio. We create effective and award winning design for a broad range of clients, from multinationals to startups. With over nineteen years of top-tier international design experience, we understand how important it is to be different and truly stand out - for all the right reasons.

We specialise in brand identity and all aspects of graphic design. We are passionate about delivering strong strategic ideas that are single-minded, relevant and distinct for each and every client. Our approach is direct, simplifying the complex to consistently deliver intelligent, relevant and well crafted solutions.



Recent commissions include:  A complete rebrand for Australia's largest Pavlova maker and baker, including all material from the business name through to the product packaging, website and all the other wonderful little nuances. The identity for AFL Travel, a joint project between Virgin Australia and the AFL. A complete update of the Boost Juice brand, from the identity creation and design rational, through to the art direction, style guide and overall creative platform. The rebrand, character development and packaging strategy for Papua New Guinea’s largest ice cream maker. A member of the design roster for Origin Energy, helping to shape and guide the communication direction and overall brand of the organisation. We're proud to be the trusted brand and communication partner for Capital Smart Repairs, Australia's largest car repair business and a joint venture with Suncorp.


Quite simply, Made by Big have made me look great for the last 7 years. As Marketing Director of Virgin Australia, Nike and CEO of a marketing consultancy I have used Kevin and his talented team to create, refine, improve and define a broad range of brand propositions. A host of iconic brands including Nike, Virgin Australia, The Age, Cycling Australia, TM, Local Sporting Legends, Melbourne Football Club, Livestrong and Subaru have all benefited from Made by Big - and I will continue to use these guys into the future. Made by Big are progressive, responsive, highly creative - and more importantly, understand the dynamic tension between business and brand. They give you the high quality and beautifully crafted work without all the ‘preciousness’.

Michael Scott - GM Brand Strategy, Marketing & Media - Virgin Australia


"They just got on with it. Made by Big listened and delivered on the vision, which is much harder than people think. I enjoyed both the process and outcome and always look forward to working with them"

Janine Allis - Founder, Retail Zoo


Made By Big designed and developed an inspiring creative platform for us to launch our brand to market. Given the concept of our product was somewhat unique to the Australian market, we knew we needed a brand that was strategically focused and beautifully creative. Made By Big achieved this and more, allowing us to create impact and get traction from the moment we launched.  

Aja Shanahan - Founder - Liana Raine



We design for a reason. To solve a business problem or challenge, to identify and communicate difference, to connect with meaning, to provoke a thought or reaction, or simply raise a smile. We provide a range of design services for individuals, start-ups and international organisations. 


Brand positioning
Brand architecture
Verbal Identity

Brand Identity
Brand Guidelines