D&AD – London, UK

The Flag
Project –

The D&AD flag was sent to an international selection of 500 leading creatives. The resulting collection of images were used throughout the prestigious awards annual and in a variety of related communication materials.


We produced and directed a variety of images using areas of Melbourne as a backdrop. By using aspects of the city as a frame for the flag, the images we produced past comment on aspects of our society -  from the abandoned shopping trolley, hinting at the fickle nature of consumerism, through to self reflective super hero wondering what the future may hold. We were honoured to be involved and enjoyed a spontaneous few days producing the concepts and subsequent imagery.