Meringue Kisses, Country Chef Bakery Co. – Queensland, Australia
As part of the Country Chef rebrand we were asked to position and design these wonderfully playful and versatile Meringue Kisses.
Bite-sized and inherently playful, the design and positioning of Meringue Kisses needed to be both lighthearted and colourful. Working within the masterbrand framework we established, we developed a logical pack architecture that allowed the product to be identified quickly and shopped easily. Using a soft colour palette and a balanced mixture of typefaces we ensured the product had maximum impact in what is a complex and diverse category.