City of Port Phillip – Melbourne/Australia

St Kilda Triangle intro is a new co-working space on the edge of Brisbane’s vibrant creative precinct, Fortitude Valley. In a beautiful converted warehouse, it provides desks and meeting areas making it the perfect place to create, work and think. We were engaged to create the positioning, design idea and total visual identity.

 
 

St Kilda is one of Melbourne’s most colourful and well-known suburbs in Melbourne. The Triangle site is at the heart of this iconic suburb and is currently used as a large car park next to the Palais Theatre. In 2007 Port Philip Council signed an agreement to develop this site.

Community opposition and heated public debate surrounded the development and eventual use of the prominent site. The key objective of this project was to restart the conversation and engage all aspects of the local community about the future of the site, developing consensus and a shared vision.

The identity and campaign aimed to encourage residents to have a say about the future of the site. The logo uses the shape of the actual site to create a visual megaphone, whilst the colour palette and overall aesthetic is purposefully stripped back to stand out in the busy St Kilda environment.

Client:
City of Port Phillip

Deliverables:
Brand Identity
Campaign Development
Tone of Voice
Digital Design
Art Direction

Team:
K.Blackburn
V.Zadnik
J.Donlan

 

 

 
 

Digital Design: Putting opinion and the key strategy of 'Have your say' at the centre of online campaign engagement. 

 

Public Opinion: As part of the identity we developed a triangle shaped suggestion box, that allowed members of the public to physically place there ideas into the triangle (metophically and physically).

Boost CS 1-05.jpg
 

They just got on with it. Made by Big listened and delivered on our vision, which is much harder than people think. I enjoyed both the process and outcome and always look forward to working with them.

 

J. MacDonald - Founder & Owner, Prospect Studios